To design, to code, to write is to embrace danger, to plunge ahead into the unknown, making new things out of constantly changing materials, exposing yourself to criticism and failure every single day. It’s like being a sand painter in a windstorm, except Buddhist monks probably don’t have to figure out how to fit IAB ad units into their mandalas.
Research is a tool—a periscope offering you a better view of your surroundings. It can be very powerful if applied thoughtfully. Rather than piling on the costs, research can save you and the rest of your team a ton of time and effort.
