Summary: In this article, the author argues that emotions play a crucial role in decision-making, even in the tech industry where rational, logic-oriented thinking is often prioritized. Research has shown that emotions are a necessary component of the decision-making process, and without them, even basic day-to-day choices become overwhelming. The author shares an emotion processing tool and explains that emotions are a combination of somatic sensation and situational context. The ability to feel and process emotions can give a competitive advantage to startup founders in making important decisions.
Emotions are not your reactions to your world. They are how you make sense of what’s going on inside your body in relation to the world.” First, stimuli trigger pleasant or unpleasant physical sensations. Then the insula (a part of the brain’s cerebral cortex) checks the sensation against the perceived situation and makes sense of it. (View Highlight)
(View Highlight)